In hindsight, press and media on IKOF:
Kalmar Läns Tidning, 27/9 2011
The project plays on people´s conscious and unconscious desire to acquire the qualities of a “star” through contact, either in owning or otherwise, with an object belonging to that “star”. One such aspired-for object, it is reasonable to assume, is a private car belonging to Ingvar Kamprad, one of the most famous natives of the Småland province and the very same man who was conferred the Order of Friendship by the Russian Federation for his efforts in the development of commercial and economic relations between Russia and Sweden. As for the car. It is a 1993 Volvo 240.
San Donato Group and Kalmar konstmuseum sent a purchase request to the IKEA office in Switzerland asking permission to use the car for a public art project in the entrepreneur´s very own homeland, Sweden. Ingvar Kamprad personally replied and stated that even though he was glad to be asked he wanted to keep the car for himself. Instead an exact copy of the car was bought.
According to a long-established Russian tradition, IKEA offers free transfer for its visitors. Similarly, the project authors San Donato Group are going to provide the same shuttle service from Kalmar konstmuseum to IKEA and back, in Kamprad´s “private car”, thus drawing a metaphorical connection between the notions of consumption of culture and culture of consumption. Each passenger will also get one free museum ticket as a bonus.
On completion of the communication part of the project the car will be placed outside the museum. Inside it a film featuring interviews with the residents of Kalmar will be shown.
The project is part of the Complicated Relations, Part II exhibition at Kalmar konstmusem. Visit the Facebook event-page. The participation of San Donato Group in the exhibition is made possible by Art Line.